Swiftly Branded

Keyword Strategy Services

Keyword research is the cornerstone of any successful SEO campaign. It identifies the terms and phrases that potential customers are using to find products or services like yours. Understanding these keywords allows you to tailor your content, improve your search engine rankings, and attract highly targeted traffic to your website. Without proper keyword research, your SEO efforts may lack focus and fail to reach the right audience.

Our Approach to Keyword Research

At Swiftly Branded, our approach to keyword research is thorough and data-driven. We begin by understanding your business, target audience, and industry. Using advanced tools and techniques, we analyze search trends, competitor keywords, and user intent. This comprehensive analysis helps us identify high-impact keywords that align with your business goals and have the potential to drive significant traffic and conversions.

Our Initial Strategy

Our initial strategy focuses on building a strong foundation for your SEO campaign. We start by compiling a list of primary and secondary keywords that are most relevant to your business. These keywords are then categorized based on their search volume, competition level, and relevance. By prioritizing keywords that offer the best balance between search volume and competition, we ensure that your website can achieve quick wins while also setting the stage for long-term success.

Types of Keywords Can be Added to Strategy as per the website type

 

    1. Brand Keywords: Start with your brand name and any variations or abbreviations that customers might use when searching for your products or services.

    1. Product/Service Keywords: Identify keywords related to the specific products or services you offer. Think about what potential customers might type into a search engine when looking for what you provide.

    1. Industry Keywords: Research common industry terms and phrases related to your offerings. This ensures you’re capturing broader search traffic within your niche.

    1. Long-Tail Keywords: Include longer, more specific keyword phrases that indicate user intent. These can be valuable for attracting highly targeted traffic with less competition.

    1. Competitor Analysis: Analyze keywords that competitors are targeting. This can provide insights into gaps or opportunities in the market.

    1. Local Keywords (if applicable): If you have a physical location or serve specific regions, incorporate location-based keywords to attract local customers.

    1. Seasonal Keywords: Consider any seasonal trends or events that might impact search behavior in your industry. Tailor your keyword strategy accordingly.

    1. Semantic Keywords: Include synonyms, related terms, and variations of your main keywords to capture a wider range of search queries.

    1. User Intent: Focus on understanding the intent behind each keyword. Are users looking for information, comparison, or ready to make a purchase? Tailor your content and landing pages accordingly.

  1. Keyword Tracking and Optimization: Continuously monitor the performance of your chosen keywords and adjust your strategy as needed. This involves tracking rankings, traffic, and conversions to optimize for the best results.